About

We're building the data layer Pakistan never had

Pakistan's data exists but is inaccessible. Fragmented across PDFs, Excel sheets, legacy systems, and government portals. DataLayer is the company that structures it all and delivers it to enterprises.

The problem we solve

Who	Their Problem
Banks	Card deals, merchant info, and customer offers scattered across PDFs, Excel sheets, and legacy systems. No unified API.
Fintechs	Need FBR verification, bank data, merchant catalogs — but building ingestion pipelines in-house is expensive and fragile.
E-commerce	Merchant data is inconsistent. No standardized category system. No reliable images or logos.
Government	Public data (FBR, SECP, SBP) exists but is inaccessible programmatically.
Startups	Can't afford to build data infrastructure. Need ready-to-integrate data solutions to move fast.

How DataLayer works

Collect

We gather raw, unstructured data from public sources, government portals, and partner integrations across Pakistan.

Structure

Data is cleaned, normalized, categorized, and deduplicated into consistent, queryable databases.

Serve

Structured data is delivered via real-time REST APIs, dashboards, or custom integrations — whatever your stack needs.

Why DataLayer

Working product

CardWise is live on Google Play. Most competitors are PowerPoint companies — we have a shipped app.

Battle-tested pipeline

15,000+ offers synced, auto-categorized, and deduplicated. This took months to build and refine.

FBR integration at scale

We've proven FBR verification at enterprise scale via official public sources. No one else offers this capability in Pakistan.

Technical depth

We go from raw HTML to production API in days, not months. Speed and quality, not just one.

First-mover advantage

No local company is building structured financial data infrastructure at this scale. We're defining the category.

Pakistan-first

Built by Pakistanis who understand the local data ecosystem, regulatory landscape, and market needs.

Who we serve

Banks

HBL, Meezan, UBL, Alfalah, Faysal, BAHL, MCB, SCB

They spend millions on apps but have terrible data infrastructure.

Fintech Wallets

JazzCash, Easypaisa, SadaPay, NayaPay, Zindigi

They want to show deals/offers but don't want to build ingestion pipelines.

Lending Apps

Finja, Tez Financial, Creditbook

Need KYC/FBR verification APIs urgently for onboarding.

Comparison Sites

Comparebox.pk, BankAlPakistan

Need structured card and product data to power their platforms.

Let's talk about your data needs

Whether you need our APIs or custom data infrastructure, we're here to help.

Get in touch